Today HW was contacted by a marketing agency that was looking to place banner ads on behalf of a client. Until now we have never allowed third party banner ads on the site, excluding the small logos that are found on the hotel listing pages. As a trial for 2007 we decided that rather than sell Banner ads by impression we would sell via a limited number of slots.

I informed the agency that we would be happy to carry their client’s banners at our fixed slot price. Once I told him how many impressions he could expect to get for his money, he then proceeded to quote me his stats regarding the traffic on our website. Now I appreciate that there are a few different pieces of software out there that report back traffic stats and website analytics, but I am sure that anyone’s own logs carry more weight than any third party program?

After I had recovered from how little traffic we actually received this year - it wasn’t a lot in comparison to what it actually was. He then proceeded to inform my how over priced we were and he wouldn’t pay any more than quarter of the price we are asking. He obviously had a budget to stick too and was trying to get something for a little as possible. However, it didn’t excuse the utter condescending arrogance of this dipshit. He told me I must have been looking at server hits and not unique visitors. Had I not still been in shock at how poorly we have performed in 2006 - according to him - I would have thought of a witty equally sarcastic response.

Apparently I am to call him and the end of December and offer him a slot at his required price, as we won’t sell any. Sadly he won’t be booking our banner space any time in the near future. For the record:

dipshit   n   1. an unintelligent person; MORON, DIM-WIT; IDIOT. (”The guy’s a complete dipshit.”)

Online Slang Dictionary

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