Today HW was contacted by a marketing agency that was looking to place banner ads on behalf of a client. Until now we have never allowed third party banner ads on the site, excluding the small logos that are found on the hotel listing pages. As a trial for 2007 we decided that rather than sell Banner ads by impression we would sell via a limited number of slots.

I informed the agency that we would be happy to carry their client’s banners at our fixed slot price. Once I told him how many impressions he could expect to get for his money, he then proceeded to quote me his stats regarding the traffic on our website. Now I appreciate that there are a few different pieces of software out there that report back traffic stats and website analytics, but I am sure that anyone’s own logs carry more weight than any third party program?

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